Are Investment Costs of Business Internet Marketing Higher Than You Might Think?

Having just started to use internet marketing in our own business and trying to bring together all the different components to deliver a set of desired outcomes, we have discovered it is not a simple task. We have created a huge amount of online content from websites, blog sites, micro-blogging, and social media network participation. But and it is a big but, how do you convert all this activity (or lack of it) into a coherent message that brings visitors to your target online content and transcends to registrations and / or sales?

To be honest we have been merrily creating web content, accounts on twitter, Facebook pages, blogs and regularly posting but without paying specific attention to the direction or the message. This has been a conscious choice on our part as we were not ready to join everything up yet, so we just started by increasing our online profile until we were set to go. I think this is one of the big hurdles for most people entering Internet Marketing at any level is… why am I doing this? Why am I posting content onto Blogs, twittering, when no one is visiting anyway? I’m not reading my other 1000 followers tweets, so I am sure they are not reading mine! If I’m the only one ready what I’m writing I’d sooner not bother! 2 Blog posts a day, why? for what? What am I going to say? What difference will it make?

We expect those new to Internet Marketing to blindly accept that ‘you should get a blog, you should use Twitter and join Facebook… trust me… you will see the benefit, later on everything will be much clearer…’

Here then is the issue… of course signing up to these services, Blogs, Twitter, Facebook, Linked in or any other social media platform is not in itself going to make any difference to a business. Just the same as printing some leaflets for a mailshot and leaving them in the garage, or attending networking meetings and not talking to anyone, these won’t make much impact either.

The facts are that Internet Marketing is a complex business. It performs the functions of building individual’s profiles and credibility, Brand awareness and product / service sales via one medium. Each of these areas requires different techniques, services and strategies online, but you can’t go about this in a half baked, apathetic manner. Internet Marketing has the ability to transform businesses, enable small companies to compete with the ‘big boys’ and build new enterprises from nothing but not by making one blog post a week, the odd twitter tweet now and then and complaining that sales haven’t increased yet!

So what is the reality? The reality is this, that Internet marketing provides the ability to reach 100,000’s of people and quickly, but it won’t happen without effort… A LOT OF IT!

Most Small Business’s are owned privately, very often by the entrepreneur who found a niche, designed a new product or took advantage of an opportunity. These individuals are often technical people and suffer from the old ‘Feast and Famine’ syndrome that finds refuge in Micro and small businesses. When we’re in Sales mode we are extremely busy, when servicing customers, prospects dry up… then we’re found scratching around for business again which happens, eventually, months after we needed it.

Now typical business owners don’t think of themselves as sales people and will readily admit they don’t like this part of the business and yet without it the business can’t survive. I’ve heard many a business owner admit they are not sales people, ‘I’m basically too honest to be a sales person’ as if a sales person’s role was to somehow convince someone to buy a product they don’t need and don’t want. Well, let us now separate Marketing from Sales.

Marketing is encouraging people to consider your products and services… visitors if you like, whereas Sales is the matching of the customers requirements to your offerings. At no point in this is there any persuasion or manipulation… better still, much of this sales process can be automated with Internet Marketing. Marketing requires an audience to market too… sales requires us to provide information, substantiate our offering and provide a method to engage with us.

You will hear this time and time again with the Internet Marketing crowd… ‘the money is in the list!’ and if we are to market successfully then having a list to inform on a regular basis is absolutely essential. If we apply this to offline marketing, most of the hard work in sending out a mailshot was creating a quality list of people in the first place… our target audience! If we are to engage the services of a Direct Marketing company for a telephone campaign… at some point before this a list must be found, either from an existing database or bought from an organisation specialising in such Lists, the higher the quality the better.

So let us now see what relevance our Online – Internet Marketing activities have in identifying a target market. Consider Facebook, Linked-in, Twitter, Blog subscribers and Registrations for an ezine or other regular communication… what are these?

They are lists of course! lists of people who in some way have connected with you and are probably comfortable to receive correspondence from you or your business. Herein lies the secret then behind why we should bother at all to seek people out, follow and be followed. List building… and the good news is that it can be quite good fun too!

Now in our business we have 5 main products offerings… some of these products have an overlapping potential audience, others do not. It may be necessary therefore to have multiple accounts for Twitter and / or a separate Facebook page for the different audience. Already you can see that if we are to manage, maintain and post for each product on a regular basis (desirable) then this is a substantial amount of work.

One of the difficulties that some of my colleagues have with building a large list of friends or followers is, ‘How can you possibly keep in touch with all these people?, I struggle to stay in touch with my immediate relatives’ and for sure, personally corresponding with 60,000 people is not viable… but this is not the point.

These social sites represent a massive network of interconnected people, you are not necessarily communicating on a 1-2-1 basis (although you can do this) but rather are broadcasting what you want to say to everyone who is connected and often to their immediate connections as well!! Suddenly we have the ability to get a message to a very large audience with a single post.

Now… most people certainly with Twitter won’t see your post, and a good many won’t in Facebook or Linked-In either, however this is not an issue. It is not our problem to worry about who will see our posting or not, that is not our responsibility and we should avoid getting attached to the outcome. Our role is to provide the information (post), that is it… Now there is a magic number in marketing and sales this is 3%. This little number is very important. It is the recognised average response rate in a cold market… sometimes it can be more, often less. If we sent out 1000 mailshots then it would be acceptable to set a benchmark of 30 as the number of positive responses. This is about the same % that I have experienced in responses to click-through’s on Tweets and Facebook postings. Taking these numbers if we tweeted with a follower list of 30,000 then we could expect around 900 visits. We have absolutely no idea which ones will click the link… or tell a friend or retweet, however the figures can be quite staggering… Imagine if you worked with other ‘Big List’ owners and offered a percentage to tweet to their lists… and you did this 3 times per day… the number of visits could become very large indeed.

The lists provide us with a ‘potential market’ for our products and the purpose of this article is not to go into the detailed techniques for building lists, only that it should be very high up on the list of priorities. So how much time, money and effort should be put into this exercise?

The answer to this question depends on the nature of a business, the ideal customer profile and many other factors, clearly a restaurant has a different set of requirements to someone selling a digital product (such as an ebook) globally. The first thing is to decide an Internet Marketing strategy which is complimentary to the business, once this is defined then the activities required become much clearer.

Once the basic Architecture of the marketing is defined then comes the work and the Investment. If I look at our business as an example, we have invested in three key areas, Colateral, People and services. Lets look at what is involved in each of these -:

Collateral

We have 5 blogs, 6 websites (some complex, some a single page), 7 Twitter accounts, Facebook (4 Business Pages), Linked-In, Ecademy, Hub Pages, StumbleUpon, Squidoo and other online social networking accounts, all these had to be set up, populated, and now managed on an ongoing basis. This is not something which can be done in 20 minutes per day. We have to work all of these resources on a regular basis to keep ourselves in the ‘Public eye’.

People

We have invested in 1 full time person, plus both myself and another member of staff allocate 3 or 4 hours per day to Internet Marketing activities. Firstly staff require training to use the tools that enable us to work our internet marketing, including analyze results. These resources manage our social networking sites, engage with our contacts frequently, update profiles as things change and post new content constantly. This cost alone is over $3000 per calendar month, developing and building our online presence.

Services

We utilise a number of ‘helper’ services which are online and rented monthly, these include subscriptions to some Business Networks, Shopping cart and checkout services, Databases that contain sign-ups for ezines and regular communication, Membership platforms, Blogging services and many many more. None of these services are hugely expensive month on month but vital to continue our Online Marketing activities.

In Conclusion

Business Internet Marketing – Taking an offline business and using Internet Marketing techniques to increase sales utilises many of the techniques and tools that conventional Internet Marketing has developed and built over the past 8-10 years. We have all heard the stories of individuals with no overheads generating large monthly incomes without setting foot outside their door, but Internet Marketing is moving into a new phase, one where Offline Businesses will seek to engage the Internet to work for them.

I speak with many Micro and Small businesses on a regular basis and most are oblivious to Internet Marketing and what it could do for them, whether this is because no one has yet bothered to show them, or there is a fear and reluctance to dance with the unknown, or a bit of both perhaps. One thing is for sure, Business Internet Marketing will be deployed by every business over the coming 10-20 years and it is set to be one of the largest markets worldwide.

As we saw with offline marketing in the past where we had PR, Advertising and Marketing agencies, so we shall see the emergence of similar businesses offering Business Internet Marketing services. Traditional companies in this marketing space will need to evolve and offer a completely new range of services The print industry went through a similar metamorphosis some years back, when pre-press production moved entirely to computers and revolutionized the marketplace.

As the Internet Marketing industry matures and the ‘Get Rich Quick’ mentality fades, successful Internet Marketers will bring a wealth of experience and begin to offer professional Business Internet Marketing solutions to Small and Medium sized businesses. Not shackled with the conventional trappings of offices the Business Internet Marketers will manage a network of global outsourced resources to deliver high quality, low cost Internet Market solutions. The services will include the whole range of activities from setting up infrastructure services such as Blogs or Shopping carts to transactional activities such as managing Twitter accounts, searching and posting tweets, finding / posting suitable blog posts, even writing articles and sending email campaigns.

Without doubt we are on the edge of yet another evolution with the Internet. Some larger companies, such as IBM and Dell have already woken up to the power of using the Internet and Social networking to engage with a global audience, small businesses have been busy surviving the recession… but as the recovery gathers pace, I am sure that Business Internet Marketing will become an attractive proposition for many.

Chris Ogle is Managing Director of Internet Power Systems Ltd. and is author of his best selling book, In 2 The Clouds. Chris has lived in Watford, England for the majority of his life and is a keen Table Tennis player.

In a career spanning 30 years in the computer industry Chris has worked with 000’s of businesses from small Micro companies through to large multinationals such as Laing O’Rourke. With the exposure to such a diverse range of businesses and their operating processes coupled with his technical background Chris was well placed to design and create one of the first completely web based business platforms for SME’s.

Drawing on 7 years of providing Cloud computing solutions to the SME marketplace coupled with a detailed understanding of Internet Marketing has culminated in SME7 – 7 Steps to getting the Business that you really want – more Profit, more time and more Choices! Chris’s book ‘In 2 The Clouds’ takes us through these 7 Steps and removes the mystery of escaping the rat race ‘no time and no money’ to the more desirable ‘More money and more time to enjoy it’!.

If you are not interested in car accident lawyers , then you have already missed a lot. A website like springbokcasino will provide you with the highest quality in the industry.

Premier Internet Marketing Education – 10 Tips on How to Find the Best Internet Education

Where do you go to get the internet marketing education that will truly make the difference? The difference in your understanding, or (if you’re building a business) the difference in how you approach the marketing of your business, or perhaps your job (if you’re responsible for directing the marketing tactics for a brand)?

I personally spent 12 months clicking around on the internet in search of that right company that provides the education and the tools to become a Master Internet Marketer. And, also provides the environment where you learn to start implementing, and start taking action on what you are learning. And, as a result, start making the difference and start achieving your goals.

And, why did I do this (click around for 12 months, that is)? Because, I believe in affiliating with the-best-of-the-best and it does take time to find just the right source that will work for your needs.

SO – Let me help you save all that time and share with you the steps, the thought processes, on how to find that right internet educational resource that will work for your online needs and goals.

[First, let me preface, however, the following steps with one thought. I know Internet Marketing is now being served up on the college campuses. Brilliant. If I was headed off to college, I would take what I could on the subject. Even, make Internet Marketing my major. But, I chose to learn (not from books), but from the leaders in the industry, who are making it happen and producing the results. Because at the end of the day – it’s results]

One more comment:

As I’ve stated in other articles, knowing internet marketing is rapidly becoming the most valuable commodity you can own in today’s global economy. Learning how to leverage the internet, is becoming the most prized skill set you can capture. Internet growth has increased 362% in just the last 9 years, and reaches over 1.6 Billion people worldwide. And, the internet growth is expected to continue, since we’re only at a 24.7% world penetration level.

OK. So – once you’ve decided to get out of your comfort zone and to start learning this stuff, where do you go to get the education you want? What do you look for? How do you go about it all? What should you be asking before you decide if this is the company where you can really learn to become an Internet Marketer (or for some, A Master Internet Millionaire Marketer)?

10 Steps To Help You Find The Right Internet Marketing Education:

1) MINDSET:

Everything starts here. Entrepreneurial vision. Faith. The ability to see the potential of the future before it’s here. “Can Do” attitude. A level of perseverance and tenacity against all odds and challenges. The attitude that “the buck stops here” and you take accountability for the results. Ability to accept never ending change, because we are in an Internet Evolution.

So – because of the importance of “mindset”, find that resource that not only includes brilliant marketing minds on the internet, but also provides some of the industry’s top mindset coaches. Make certain your curriculum includes subject matter on the importance of leadership and developing leaders.

As you learn internet marketing and you become more visible online, you will begin to assume the role of a leader. And, it’s understood, not everyone comes with the ready made entrepreneurial visionary mind. So – go out and learn it. One of the best ways to develop a successful mindset, is to spend time studying other successful entrepreneurs.

Make certain you are aware of your associations. Your network of people you surround yourself with, will determine your financial networth. Associate with leaders. Once you are clear on your goals and the person you want to become, your daily actions will reflect this.

2) YOUR “WHY”:

What is your reason for learning internet marketing? This is huge. You need your reason in order to keep you motivated through the challenges. Take some time on this step if you need.

You may of heard this saying: What you believe, is what you do, and what you do, determines your lifestyle. If you believe in the power of the internet, then you will stop everything right now to study/learn/implement. If you study/learn/implement, then you will have the possibility of a lifestyle change.

It all starts with your “why.”

3) YOUR INVESTMENT:

You usually invest Time, Money and/or Energy. You can start out learning right now with little (or no) money. You do not need the big bucks to spend on your education in the beginning. Stay within your budget each step throughout your education.

As you progress, you will naturally want to expand your knowledge which then may require (if you desire) a specialist where your investment in money will start to kick in. The beautiful advantage of marketing “online” versus “offline” is money. You can learn the “online” marketing tactics that are FREE.

So – look for that educational resource that provides within their Internet Curriculum an education on the FREE internet marketing tactics, such as: Social Media (Facebook, My Space), Article Marketing, Press Releases, Blogging, Forum Marketing, Social Bookmarking, Squidoo, Hub Pages, Video Marketing, Keyword Research…

And, make certain the curriculum also provides the marketing masterminds (that I call the “specialists”) in such areas, as: Google, SEO, Copywriting, Personal Branding…

4) MISSION STATEMENT:

What is your Mission Statement, and is the internet educational resource inline with your Mission Statement. This may be a difficult question to answer for some. But if you are building a business, and have a mission statement, then having that educator with like type mission/philosophy helps to drive your education along the same lines as your goals.

Let me give you an example, if I may:

My Mission Statement: To help others throughout the world realize you do have options, and to help you understand those options that are available to you (over & beyond the corporate arena), and to guide you to where you can create & develop your own Financial Security – Online.

I then took my mission statement, which is based on Financial Security, and found the internet educational resource, that is ALSO based around: 1) Financial Security and 2) Education for the next wave of Master Internet Millionaire Marketers.

The reason for this approach is because it helps you to be in-line philosophically with who you are working with, learning from and growing your future with.

5) ETHICS/INTEGRITY:

This may be tough to determine. Try to get a sense of the company’s business model and business ethics. Find the company’s mission statement and ask if it is inline with your mission, or how you may want to approach your marketing education. And is the company’s branding and message consistent and uphold ethics.

So – is the marketing and branding of the company you are considering for your education, inline with how you want to ultimately approach your marketing? Can you see value that is being provided?

6) MARKETING POSITIONING:

Do they teach the type of marketing that you embrace. Are the company leaders/top producers “buying leads” or does the company have an extensive marketing curriculum being taught by the current Internet Mastermind Marketers. Or, is the education coming strictly from one source. One individual.

7) COMPREHENSIVE GLOBAL/INTERNATIONAL CURRICULUM:

If you are on the internet you have the potential to market globally. What you want to ask yourself, is if the curriculum is translated into languages worldwide where the opportunity to be an Internet Marketer is being provided to people throughout the world, no matter the language.

You want to look for a curriculum that is providing a new skill set to anyone, anywhere in the world, and educates everyone how to market online – whether that person has a product or business already, or not. A company’s curriculum that embraces this philosophy is inline with providing true value to others.

8) LONGEVITY:

How long does this company/curriculum plan on being around. Are they here to stay. The internet arena is constantly evolving and changing, and it’s nice to feel comfortable that who you are working with has a mission/game plan to be here for 5+ years.

9) CLICK-BY-CLICK TRAINING FOR THE NEWBIES:

I have to admit, this approach to training really helped me. Does the curriculum provide “click-by-click” training. Can you can see “click-by-click” how things online are actually set up. This really helps to cut down the learning curve. It is too time intensive to learn from a book.

And, does the curriculum include “in the office of a top producer” training, so you see “how” the leaders are getting the results, now.

10) Staying Current With The Ever Evolving Changes:

A curriculum that is staying on top of the evolving changes by bringing onto the staff the marketing masterminds to keep the students current (i.e. SEO, Google).

Conclusion:

We are in an internet evolution with changes and growth occurring very quickly, so you need to get out of the books, and onto the computer screen. You want to find the leaders, the top producers, the internet marketing masterminds in the internet marketing industry.

How to Find an Honest SEO International Internet Marketing Company

One of the greatest challenges facing any international business today is being found on the Internet. The Internet has changed the fundamental means for how we conduct international business. It provides instant, real time answers to many of our daily commercial and personal questions. But now that you have a Website, can your site be found when one performs a search on Google, Yahoo, Live.com or AOL for your company’s product or service?

Chances are that when another domestic or international business seeks to find your products or services, they will not find you. Most Webmasters deal only with design and layout. They are graphic artists who have learned a little bit of HTML. They copy and paste written copy into a table and upload. They are not expected to be professionals in the art of international Internet marketing nor should they be.

The Internet is a big place. An expanding and creative digital universe which demands a variety of professionals in hardware, software, graphics, copy writing, international marketing, domain retailers, operations, finance, journalism, advertising and public relations. But where can we find that magician called an SEO or search engine optimization international marketing professional?

We find an avalanche of companies advertising themselves using Google AdWords as SEO international Internet marketing and Web promotion professionals. But sad to say, over 80 percent of these companies know very little about SEO Internet marketing and much about how to take your hard earned money.

In May of 2006 the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) announced that Internet advertising revenues reached a new record of $3.9 billion for the first quarter of 2006. The 2006 first quarter revenues represent a 38 percent increase over Q1 2005 at $2.8 billion and a 6 percent increase over Q4 2005 total at $3.6 billion.

Last year, AdWords alone generated $3.4 billion for Google.

With the Internet being the place to secure market share, many charlatans and wannabe international Internet marketing professionals are surfacing – thieves who know little more than how to cash your check and disappear quickly.

So how does one go about shopping for an honest and successful company which specializes in international marketing and public relations on the Internet?

You must ask several questions. Problem is, most companies seeking international SEO Internet marketing support do not know the questions to ask. Leyden Communications (Israel) provides below a list of questions for every company from Tel Aviv, London, Washington and New York, to Paris, Japan, India and China to ask the SEO or international Internet marketing company before they sign a contract.

First, if your target audience is New York, London, Manchester or Los Angeles, or any native English speaking market, be certain to hire a native from that country. One whose English is at mother tongue level and understands the marketing culture of your target market. If you do hire an Israeli, make certain that they have lived and worked in your target market locale for at least ten years.

Second, you want to know what experience and for how many years they have worked with international marketing, conventional distribution channels, sales, marcom, viral marketing, production of brochures, advertising and public relations?

Third, what professional experience do they have in copy writing, journalism and research?

Fourth, what practical experience do they have in programming?

And last but not least, how long have they been working on the Internet?

An international Internet marketing professional must wear many hats to succeed. The Internet SEO must be an experienced international marketing or PR person – one who understands how to penetrate and motivate a market outside of Israel without the Internet. They need to understand the basics of international marketing, branding, distribution and sales channels in order for them to integrate the digital world with the classic print, broadcast media and sales markets. The SEO must be an accomplished, creative and professional writer who can write for both the reader and the search engine.

This article is an example of how one writes for both the reader and the Google and Yahoo search engines. The English suffers a bit as the writer finds a fine balance between getting your attention and the eyes of the search engines. But what is more important? The search engine!

For if your customers in the UK, France, Germany, Brazil, Japan and South Korea do not find your Website, then having a Website with the best of conventional copy writing will find itself lost in cyberspace.

Can you find a Webmaster, Internet graphic design, Internet programmer, professional Internet marketing, international marketing guru and professional journalist and or copywriter all in one person?
Many in Israel will tell you yes. I say, you will be lucky to find a team with each one of these professionals in no more than perhaps three international Internet SEO marketing companies in Israel.

What then would be the real acid test for securing a professional SEO – search engine optimization Web promotion marketing company in Israel, New York, London, Paris or Beijing?

Simply perform a search on Google for “Israel Internet Marketing” or “Israel International Marketing.”
If the SEO company you are talking to in Israel is not listed in the top ten, you must ask yourself one question: “How can they rank you, without the continued use of an expensive Google AdWords campaign, in a top ten position?”

Google AdWords are a very powerful advertising tool used by SEO international Internet marketing companies in Israel, but they are not a substitute for having your commercial Website stand on its own digital legs. AdWords are not a substitute for getting out optimized news stories on Google News and PR news releases in to the many corners of the Net. AdWords do not substitute for creating blogs, professional rooms and forums in Google and Yahoo and the creation of videos for YouTube.

Can a native born SEO in Israel find, let alone professionally write the English, French, Spanish or China copy and news you need for your Website and for international blogs and news releases?
Are they fluent in a variety of Israel export and import markets relating to hi tech, food, defense technology, agriculture, biotech, security, real estate, chemicals, metals, gaming, politics, crisis communications, education, plastics, music, shopping, telecommunications, sales, stocks, manpower, diamonds, Judaica, office products, food, beverages, tourism, games, textiles, dating, health, sports, news, videos, clothes, hotels, airlines and rental cars?

Allow the native Israel SEO to market your products and services to domestic markets and sales cultures that they know best – Tel Aviv, Ra’anana, Ashdod, Herzlia, Afula, Haifa, Jerusalem, Kiryat Shomona and Eilat.

Never look at office size as a measure of success. What you are paying for is knowledge and talent. Many SEO professionals and their complimentary staff of copy writers and programmers may work from a home office in Israel. Again, judge their international Internet marketing success by the ranking of their clients and their own personal search engine optimization ranking on Google and Yahoo.

Never pay a maintenance fee. International Internet marketing SEO professionals are not servicing a car or cleaning a house. What you do want to invest in is more Web pages created by their Webmaster and more news stories and or news releases created by their PR firm to be placed on Google News.

Never pay all that they ask for up front. Unless you know the company a good policy is paying half before the work begins and the balance once the work is completed. It takes about three weeks to begin seeing the results of SEO or search engine optimization. Although with some Israel SEO, you can see rankings improve within a matter of days by using Alexa.com. In using Alexa.com, it is a tool that you can use, one that cannot be played with by the SEO or SEM company.

Lastly, if the SEO international Internet marketing company promises you a first place ranking, you will then know that they are bogus. No SEO or SEM can promise you something for which only Google, Yahoo, MSN and AOL control. They can promise you a higher ranking and depending on the link density of your industry maybe even a top ten position.

Remember that the top ten search engine position that we are talking about would not be a paid Google AdWords sponsored link. It is your Web site, your Web pages standing on their own two feet that counts. Also having an optimized news story about your company’s products and services in a top ten position would equal your Website being in a high SEO ranking. In fact, as long as the SEO news / public relations story is in a high position, it reinforces your credibility as it serves as third party endorsement. It is far more potent than your Website ranking, as long as the story has a link to your Website.

Your first stop in hiring an international Internet marketing company in Israel is a Google search.
Your second stop is to meet the SEO and SEM – search engine marketing team. If you don’t see a native English speaking, experienced international marketing professional who understands terminology such as POP, embassy commercial attache department, Israel Export Institute, packaging, four color bleed and what an optimized SEO news headline on the Internet looks like – keep walking.

Becoming a Successful Internet Marketing Company Affiliate

Participating in affiliate programs as an internet marketing
company affiliate is a viable way to make money on the internet
without having your own products and services for sale. In
essence, as an internet marketing company affiliate, you market
other companies’ products and services for a fee.

Generally affiliate programs are either one-tier or two-tier
programs which means if you participate in a one-tier program,
you get paid for referrals that you send to the company for which
you are an internet marketing company affiliate. If you
participate in a two-tier program, you also get paid for
referring other affiliates to the program.

In most affiliate programs, an internet marketing company
affiliate gets paid either a percentage of sales that result from
their referrals, or a flat fee per lead or click-through that
result from their internet marketing efforts.

The defective line of thinking that leads an internet marketing
company affiliate to failure and disappointment is the thought
that being an internet marketing company affiliate is an easy,
get-rich-quick business opportunity. Unsuccessful internet
marketing company affiliates are those who don’t realize that in
order to make money with affiliate programs you have to actively
market them.

The error that is common to a new internet marketing company
affiliate is that they launch a website to display links, or even
pages, for the purpose of promoting various affiliate programs
for which they are an internet marketing company affiliate for,
but they don’t actively market their website or their affiliate
products. As a result, their website doesn’t generate any revenue
or generates very little revenue.

To be a successful internet marketing company affiliate you
absolutely have to market your affiliate products and services.
You can actually make loads of money as an internet marketing
company affiliate, but affiliate marketing is not a get-rich-
quick scheme. It is a business opportunity that must be taken
seriously and it does require work, some internet marketing
knowledge, and some funding for launching an aggressive internet
marketing campaign.

Because you don’t have to put out money for product development
or inventory, starting an internet business as an internet
marketing company affiliate may not require as much of an
investment as other types of internet businesses, but assuming
that it is a zero-investment venture is flawed thinking.

For most programs, as an internet marketing company affiliate you
have to have a website through which you market your affiliate
programs because some affiliate programs view your website as
part of their approval process and some only allow you to use
affiliate links to them on a website. In addition to the
investment involved with website development an internet
marketing company affiliate also needs funding for internet
marketing of the affiliate programs.

Common internet marketing methods used by an internet marketing
company affiliate to promote affiliate programs include search
engine marketing, email marketing, linking campaigns,
distribution of expert articles, viral marketing, and
participation in online newsgroups and forums.

Purchasing advertising through pay-per-click search engines,
ezines, directories and so forth is also a method of internet
marketing that is conducive to promoting affiliate products and
services as an internet marketing company affiliate.

One thing is for certain. In order to make serious money as an
internet marketing company affiliate, you simply have to market
the products and services of your affiliate programs.

Some website operators join affiliate programs and become an
internet marketing company affiliates for the purpose of
supplementing their income a little while providing their website
visitors with easy access to products and services that may be
beneficial to them. For them, actively marketing affiliate
programs may not be a necessity because the affiliate programs
are not their primary source of income.

However, if you desire to be an internet marketing company
affiliate who generates revenue solely from affiliate programs,
you must be an active internet marketer.

How to Select an Internet Marketing Company

Internet Marketing is a critical part of your business operations in the new millennium. Since the boom of the internet, there have been many entrepreneurs trying to snatch their piece of the market. In 2011, it is all about Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) aka Internet Marketing.In order to make sure you select the right company to take the reigns of your internet marketing, I ask you to consider the following key points:1) Contract an ExpertDon’t be fooled by an Internet Marketing wannabe when it comes to your business future. Ensure you take the time to research the industry to discover the best companies for your project. A good track record, modern website and extensive portfolio’s of success are a good guide to identifying a professional2) Hire Someone who Walks the Walk – not Talks the TalkThe best guide to the best in the industry is by doing a Google Search yourself. Those who show up at the top of the goggle rankings are obviously good at what they do i.e ‘Walk the Walk’. Often these successful companies will be a little more expensive than the market rate, so do you research and get your own opinions on who to hire.3) Ask an SEO Company about their methodsIt never hurts to ask an SEO company about their strategies associated with Internet Marketing. Keep your ears open for words such as “ethical”, “white-hat”, “quality article writing”, “building quality back-links”, “natural growth of your ranking over time”. Be very cautious of those companies who employ black hat methods. They will claim to offer you a front page ranking within a few days or a week. Not only is this virtually impossible in a competitive industry, the methods applied will be totally unethical, involve spamming, article spinning and illegal activity. These methods are eventually picked up by Search Engine Spiders which could result in your site being ignored by Google or even black-marked.4) Research the “head honchos” of the Internet Marketing CompanyWhether a sole trader, partnership, business, company or major corporation, it is always worthwhile researching the person who will be in charge of your Internet Marketing Campaign. Some companies have their big boss releasing videos and tutorials to help those with their Internet Marketing. Sit down and watch a few – you will learn whether they really know what they are talking about. Further, investigate the credibility of the Internet Marketing Company on Twitter and Facebook. They are 100% likely to have both accounts set up, so reviewing their client’s thoughts is a good guide to their integrity.5) Read Articles Published by Professionals involved in Internet MarketingYou are reading this article – so that is a good start! In just a couple of hours, you will learn much about Internet Marketing and how good it can be for your business. You will also have the pleasure of reading the works of many well-credentialed authors on the topic. All have their own views and opinions on the area, but common factors will appear throughout the articles. Once you have picked up on these you will be in a position to make an informed decision. We could be talking about a large investment here – so don’t take any chances!

5 Top Internet Marketing Tips 99 Percent Don’t Take Advantage Of

Whether you are new to online marketing, or whether you are on your fifth successful website, it is important to stay abreast of helpful Internet marketing tips. Every week – even every day – brings new technologies and new opportunities for you to take control of your niche. And if you aren’t paying attention to what’s working, you can be sure that your top competition is. You want to dominate your niche, so here are five tips that can help you keep your edge.1. Before you go live, put together a plan to promote your website and to design and develop your online presence.The temptation to go live as soon as possible is a very compelling one because the sooner your site is up, the sooner you can get traffic… and the sooner you can get income. However, a far better strategy is to make sure that your website complements a comprehensive marketing plan. Every page that you put up – landing pages, home pages, checkout pages – needs to be designed to maximize traffic and ease of use for the consumer.Take a tip from Google’s mission: focus on making negotiating your website simple and user-friendly. Sending your user to laser targeted landing pages based on their searches, instead of the home page, is just one way to make your website stand out from the competition.2. Use affiliates and associates to dominate your niche.Your website doesn’t have to be the only one working for you. One of the most successful Internet marketing tips coming into vogue involves finding people to set up affiliate and/or associate websites that send traffic your way. You can set up a PPC (pay-per-click) payment system for your organization, so they get value when they earn it, by sending customers who come to you and buy. The more sites you have funneling traffic in your direction, the more value you will get for your Internet investment.3. Use Search Engine Optimization techniques to get your page ranked highly in search results.Use keyword analysis tools like AdWords to see what keywords will get the most hits for you. You can even buy sponsored results on Google and other search engines to get preferred placement once users do search for your keywords. This is one of the most crucial Internet marketing tips out there – because it’s rare for users to even go to page two of search results. You want your site to be at the top when people search for what you have.4. Put together a solid opt-in email marketing system.Don’t give your special deals away without making sure that your customer email addresses are real and belong to people who are interested in your product. Setting up a double opt-in system that makes users click on a link in their in-boxes to verify the addresses is an Internet marketing tip that will keep you from sending e-mails to invalid addresses.Most marketers don’t do this because they just want a large list… bigger is not always better when it comes to a list. 100 highly targeted leads who truly want to learn about what you have to offer are worth far more than 1000 junk leads.5. Compose and publish web press releases.Why not be your own press agent? There’s no reason why you can’t e-blast your presence out there for everyone to see. Obviously, if you’re going to take advantage of this Internet marketing strategy, you want to have a newsworthy event. For example, launches of websites and individual products are worth putting out a fresh release.Use these Internet marketing tips to take your website to the next level!