Internet Marketing is a critical part of your business operations in the new millennium. Since the boom of the internet, there have been many entrepreneurs trying to snatch their piece of the market. In 2011, it is all about Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) aka Internet Marketing.In order to make sure you select the right company to take the reigns of your internet marketing, I ask you to consider the following key points:1) Contract an ExpertDon’t be fooled by an Internet Marketing wannabe when it comes to your business future. Ensure you take the time to research the industry to discover the best companies for your project. A good track record, modern website and extensive portfolio’s of success are a good guide to identifying a professional2) Hire Someone who Walks the Walk – not Talks the TalkThe best guide to the best in the industry is by doing a Google Search yourself. Those who show up at the top of the goggle rankings are obviously good at what they do i.e ‘Walk the Walk’. Often these successful companies will be a little more expensive than the market rate, so do you research and get your own opinions on who to hire.3) Ask an SEO Company about their methodsIt never hurts to ask an SEO company about their strategies associated with Internet Marketing. Keep your ears open for words such as “ethical”, “white-hat”, “quality article writing”, “building quality back-links”, “natural growth of your ranking over time”. Be very cautious of those companies who employ black hat methods. They will claim to offer you a front page ranking within a few days or a week. Not only is this virtually impossible in a competitive industry, the methods applied will be totally unethical, involve spamming, article spinning and illegal activity. These methods are eventually picked up by Search Engine Spiders which could result in your site being ignored by Google or even black-marked.4) Research the “head honchos” of the Internet Marketing CompanyWhether a sole trader, partnership, business, company or major corporation, it is always worthwhile researching the person who will be in charge of your Internet Marketing Campaign. Some companies have their big boss releasing videos and tutorials to help those with their Internet Marketing. Sit down and watch a few – you will learn whether they really know what they are talking about. Further, investigate the credibility of the Internet Marketing Company on Twitter and Facebook. They are 100% likely to have both accounts set up, so reviewing their client’s thoughts is a good guide to their integrity.5) Read Articles Published by Professionals involved in Internet MarketingYou are reading this article – so that is a good start! In just a couple of hours, you will learn much about Internet Marketing and how good it can be for your business. You will also have the pleasure of reading the works of many well-credentialed authors on the topic. All have their own views and opinions on the area, but common factors will appear throughout the articles. Once you have picked up on these you will be in a position to make an informed decision. We could be talking about a large investment here – so don’t take any chances!