Internet Marketing is a critical part of your business operations in the new millennium. Since the boom of the internet, there have been many entrepreneurs trying to snatch their piece of the market. In 2011, it is all about Search Engine Optimisation (SEO) and Social Media Optimisation (SMO) aka Internet Marketing.In order to make sure you select the right company to take the reigns of your internet marketing, I ask you to consider the following key points:1) Contract an ExpertDon’t be fooled by an Internet Marketing wannabe when it comes to your business future. Ensure you take the time to research the industry to discover the best companies for your project. A good track record, modern website and extensive portfolio’s of success are a good guide to identifying a professional2) Hire Someone who Walks the Walk – not Talks the TalkThe best guide to the best in the industry is by doing a Google Search yourself. Those who show up at the top of the goggle rankings are obviously good at what they do i.e ‘Walk the Walk’. Often these successful companies will be a little more expensive than the market rate, so do you research and get your own opinions on who to hire.3) Ask an SEO Company about their methodsIt never hurts to ask an SEO company about their strategies associated with Internet Marketing. Keep your ears open for words such as “ethical”, “white-hat”, “quality article writing”, “building quality back-links”, “natural growth of your ranking over time”. Be very cautious of those companies who employ black hat methods. They will claim to offer you a front page ranking within a few days or a week. Not only is this virtually impossible in a competitive industry, the methods applied will be totally unethical, involve spamming, article spinning and illegal activity. These methods are eventually picked up by Search Engine Spiders which could result in your site being ignored by Google or even black-marked.4) Research the “head honchos” of the Internet Marketing CompanyWhether a sole trader, partnership, business, company or major corporation, it is always worthwhile researching the person who will be in charge of your Internet Marketing Campaign. Some companies have their big boss releasing videos and tutorials to help those with their Internet Marketing. Sit down and watch a few – you will learn whether they really know what they are talking about. Further, investigate the credibility of the Internet Marketing Company on Twitter and Facebook. They are 100% likely to have both accounts set up, so reviewing their client’s thoughts is a good guide to their integrity.5) Read Articles Published by Professionals involved in Internet MarketingYou are reading this article – so that is a good start! In just a couple of hours, you will learn much about Internet Marketing and how good it can be for your business. You will also have the pleasure of reading the works of many well-credentialed authors on the topic. All have their own views and opinions on the area, but common factors will appear throughout the articles. Once you have picked up on these you will be in a position to make an informed decision. We could be talking about a large investment here – so don’t take any chances!
Whether you are new to online marketing, or whether you are on your fifth successful website, it is important to stay abreast of helpful Internet marketing tips. Every week – even every day – brings new technologies and new opportunities for you to take control of your niche. And if you aren’t paying attention to what’s working, you can be sure that your top competition is. You want to dominate your niche, so here are five tips that can help you keep your edge.1. Before you go live, put together a plan to promote your website and to design and develop your online presence.The temptation to go live as soon as possible is a very compelling one because the sooner your site is up, the sooner you can get traffic… and the sooner you can get income. However, a far better strategy is to make sure that your website complements a comprehensive marketing plan. Every page that you put up – landing pages, home pages, checkout pages – needs to be designed to maximize traffic and ease of use for the consumer.Take a tip from Google’s mission: focus on making negotiating your website simple and user-friendly. Sending your user to laser targeted landing pages based on their searches, instead of the home page, is just one way to make your website stand out from the competition.2. Use affiliates and associates to dominate your niche.Your website doesn’t have to be the only one working for you. One of the most successful Internet marketing tips coming into vogue involves finding people to set up affiliate and/or associate websites that send traffic your way. You can set up a PPC (pay-per-click) payment system for your organization, so they get value when they earn it, by sending customers who come to you and buy. The more sites you have funneling traffic in your direction, the more value you will get for your Internet investment.3. Use Search Engine Optimization techniques to get your page ranked highly in search results.Use keyword analysis tools like AdWords to see what keywords will get the most hits for you. You can even buy sponsored results on Google and other search engines to get preferred placement once users do search for your keywords. This is one of the most crucial Internet marketing tips out there – because it’s rare for users to even go to page two of search results. You want your site to be at the top when people search for what you have.4. Put together a solid opt-in email marketing system.Don’t give your special deals away without making sure that your customer email addresses are real and belong to people who are interested in your product. Setting up a double opt-in system that makes users click on a link in their in-boxes to verify the addresses is an Internet marketing tip that will keep you from sending e-mails to invalid addresses.Most marketers don’t do this because they just want a large list… bigger is not always better when it comes to a list. 100 highly targeted leads who truly want to learn about what you have to offer are worth far more than 1000 junk leads.5. Compose and publish web press releases.Why not be your own press agent? There’s no reason why you can’t e-blast your presence out there for everyone to see. Obviously, if you’re going to take advantage of this Internet marketing strategy, you want to have a newsworthy event. For example, launches of websites and individual products are worth putting out a fresh release.Use these Internet marketing tips to take your website to the next level!